Hallums A
J Nurs Manag. 1994 Mar;2(2):87-92. doi: 10.1111/j.1365-2834.1994.tb00134.x.
Developing a market-orientated organization is a complex task. An organization's market orientation is reflected in its ability to fulfil its customer's needs. The organization must look outside itself and adopt a flexible response to changing needs. This paper will examine what is meant by the term marketing and why it is necessary for an organization to incorporate the marketing concept. Analysis of the organization's culture and its relevance to the development of market orientation will also be considered. Reference will be made to health care where appropriate.
发展一个以市场为导向的组织是一项复杂的任务。一个组织的市场导向体现在其满足客户需求的能力上。该组织必须审视自身之外的情况，并对不断变化的需求采取灵活的应对措施。本文将探讨“营销”一词的含义，以及为何组织有必要纳入营销理念。还将考虑对该组织文化及其与市场导向发展的相关性进行分析。在适当的时候会提及医疗保健领域。
