Hallums A
J Nurs Manag. 1994 Jul;2(4):167-74. doi: 10.1111/j.1365-2834.1994.tb00149.x.
Promotion of a health care provider's services is essential for communication with its customers and consumers. It is relevant to an organization's marketing strategy and is an element of what is described as the marketing mix. This paper considers the relationship of promotion to the marketing of services and proposes a plan for the promotion of the organization as a whole which can also be applied to an individual service or specialty. Whilst specific reference is made to an National Health Service (NHS) Trust it is also relevant to a Directly Managed Unit.
宣传医疗服务提供者的服务对于与客户和消费者进行沟通至关重要。它与组织的营销策略相关，并且是所谓营销组合的一个要素。本文探讨了宣传与服务营销的关系，并提出了一个针对整个组织的宣传计划，该计划也可应用于单个服务或专科领域。虽然具体提及了国民健康服务（NHS）信托机构，但它对直接管理单位也同样适用。
