Breen R
Save the Children Fund, London, UK.
Disasters. 1994 Sep;18(3):221-37. doi: 10.1111/j.1467-7717.1994.tb00309.x.
When the Russian harvest failed in 1921, the economy had been devastated by years of disasters. Appeals were made to the outside world, and Save the Children was one of the main agencies to respond. Despite reservations about supporting the Soviets, a major advertising campaign was launched, raising large sums of money which were used to open feeding centres in the face of adverse climate and a devastated infrastructure. Facing some critical press coverage, the Fund used advanced media techniques to get its message across. By summer 1923, the famine was over and the Fund had succeeded in feeding up to 675,000 people.
1921年俄国粮食歉收，此前多年的灾害已使经济遭到重创。于是向外部世界发出了求助呼吁，“拯救儿童”组织是做出回应的主要机构之一。尽管对支持苏联有所保留，但还是发起了一场大规模广告宣传活动，筹集了大量资金，用于在恶劣气候和基础设施损毁的情况下开设赈济中心。面对一些批评性的媒体报道，该基金会运用先进的媒体技术来传达信息。到1923年夏天，饥荒结束，该基金会成功为多达67.5万人提供了食物。
