Light milk products: effects of product information on women participating in the Women's Ten Kilometer Run.

418 women participating in the Women's Ten-kilometer Run completed a questionnaire of 51 questions. We hypothesized that a reliable health education brochure on light milk products would help to change consumption habits of milk products and other eating habits. 13% of women reported a positive change in their consumption of milk products. Seven variables explained 41% of the change in eating habits, and three variables (change of eating habits, knowledge about the prevention of osteoporosis, and reading the brochure) 37% of the change in consumption of milk products.