Ambiguous stimuli: sex is in the eye of the beholder.

It is usually assumed that sexual material is easily identifiable by its content. The present study investigated whether subjects could be led to interpret ambiguous material as sexual or not via simple instructions. Thematically ambiguous written text was presented to 269 subjects. The principal independent variable was the content of advance information. Advance information was designed to suggest that the accompanying text had either a sexual or a nonsexual theme. After reading the story and completing an intervening task, subjects completed recall and recognition tasks based on the text. These data were used to determine the theme or story interpretation given by subjects. The information contained in the advance organizers influenced subjects' memories for and interpretations of the ambiguous story. When the story was preceded by introductory information that suggested sexual content, subjects tended to attribute sexual meaning to the story. Other subjects attributed a nonsexual meaning to the same text when it was preceded by nonsexual information. Findings suggest that under certain conditions, sex is in the "eye of the beholder."