Gray K C, Smith E E
Department of Marketing, J. L. Kellogg Graduate School of Management, Northwestern University, Evanston, IL 60208-2001, USA.
Mem Cognit. 1995 Nov;23(6):665-74. doi: 10.3758/bf03200920.
Conceptual combination studies have found that a property is often judged more salient in a complex concept than in its constituents. Medin and Shoben (1988), for example, found that metal is more typical than wooden of the simple concept SPOON, whereas wooden is more typical than metal of the complex concept LARGE SPOON. We explored the possibility that such typicality reversals reflect a process of instance retrieval; that is, subjects base their typicality judgments on previously stored instances of LARGE SPOON. This hypothesis predicts that performance in a task requiring typicality judgments and one requiring instance retrieval would be correlated. Three experiments supported this prediction. Experiment 1 provided typicality reversals for a set of concepts. Subjects in Experiments 2 and 3 described instances of the concepts. Aspects of these descriptions were used to predict the reversals. The correlation between predicted and obtained typicality reversals was substantial, and higher for concepts for which subjects retrieved many instances.
概念组合研究发现,在一个复杂概念中,某一属性往往比在其组成部分中被认为更显著。例如,梅丁和肖本(1988)发现,对于简单概念“勺子”,金属材质比木质更具典型性,而对于复杂概念“大勺子”,木质比金属更具典型性。我们探究了这种典型性逆转反映实例检索过程的可能性;也就是说,受试者基于先前存储的“大勺子”实例做出典型性判断。这一假设预测,在一项需要进行典型性判断的任务和一项需要进行实例检索的任务中的表现将具有相关性。三个实验支持了这一预测。实验1给出了一组概念的典型性逆转情况。实验2和实验3的受试者描述了这些概念的实例。这些描述的各个方面被用于预测典型性逆转。预测的典型性逆转与实际获得的典型性逆转之间的相关性很强,对于受试者检索到许多实例的概念,相关性更高。