Rachlin H
Psychology Department, SUNY, Stony Brook 11794-2500, USA.
J Exp Anal Behav. 1995 Nov;64(3):397-404. doi: 10.1901/jeab.1995.64-397.
Behavioral economics is often conceived as the study of anomalies superimposed on a rational system. As research has progressed, anomalies have multiplied until little is left of rationality. Another conception of behavioral economics is based on the axiom that value is always maximized. It incorporates so-called anomalies either as conflicts between temporal patterns of behavior and the individual acts comprising those patterns or as outcomes of nonexponential time discounting. This second conception of behavioral economics is both empirically based and internally consistent.
行为经济学通常被认为是对叠加在理性系统之上的异常现象的研究。随着研究的进展，异常现象不断增加，直到理性所剩无几。行为经济学的另一种概念基于价值总是最大化的公理。它将所谓的异常现象纳入其中，要么作为行为的时间模式与构成这些模式的个体行为之间的冲突，要么作为非指数时间贴现的结果。行为经济学的这第二种概念既有实证依据，又内在一致。
