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As the leader in your practice, you can help shape the direction of your business. Analyze your situation and decide where change is needed. The first step is to develop a clear vision that can create excitement in yourself and your employees. A staff meeting is a good forum for sharing your vision. The second step is to develop a mission statement so that you and your clients, employees, suppliers, and community know where you are headed. The third step is to adopt a business strategy (or combination of business strategies) that you are comfortable with. The final step is to define specific goals that allow you to adapt to changes in your professional environment. To quote the great philosopher, the Cheshire cat from Alice in Wonderland, "if you don't know where you are going, any road will take you there."
作为业务负责人，你可以助力塑造业务发展方向。分析自身情况，确定需要变革之处。第一步是树立清晰的愿景，这能激发你自己和员工的热情。员工会议是分享愿景的良好平台。第二步是制定使命宣言，以便你和你的客户、员工、供应商及社区了解你的发展方向。第三步是采用一种你所认同的商业策略（或多种商业策略的组合）。最后一步是明确具体目标，使你能够适应专业环境的变化。引用伟大的哲学家、《爱丽丝梦游仙境》中的柴郡猫的话来说：“如果你不知道要去往何方，那么哪条路都能带你到达。”
