牙科实用营销。2. 营销的核心概念。

Practical marketing for dentistry. 2. The core concepts of marketing.

作者信息

Ball R

出版信息

Br Dent J. 1996 Jun 8;180(11):427-32. doi: 10.1038/sj.bdj.4809110.

DOI:10.1038/sj.bdj.4809110

Abstract

This series identifies the ideas and concepts behind modern marketing thinking, and suggests areas for consideration when creating a marketing 'culture' within general dental practices, dental supplies businesses, service suppliers, laboratories-or indeed any organisation which wants to succeed in today's challenging conditions.

摘要

本系列阐述了现代营销思维背后的理念和概念，并针对在普通牙科诊所、牙科用品企业、服务供应商、实验室——或者实际上任何希望在当今充满挑战的环境中取得成功的组织中营造营销“文化”时需要考虑的领域提出了建议。