Holm L, Kildevang H
Research Department of Human Nutrition, Royal Veterinary and Agricultural University, Denmark.
Appetite. 1996 Aug;27(1):1-14. doi: 10.1006/appe.1996.0029.
The study investigated the themes consumers discuss when describing their everyday considerations about food quality. Twenty Copenhagen families with young children were interviewed open-endedly concerning daily food-related practices and thoughts, making particular use of narrative descriptions of specific meals. Respondents expressed both positive and negative opinions about a broad variety of processed and unprocessed foods. Positive opinions about food quality related mainly to personal criteria such as taste or convenience. Negative comments mainly related to how foods were processed or distributed. The study suggests that concerns about food safety are integrated in everyday concepts of food quality, and that consumers individually develop strategies to deal with this. However, feelings of uncertainty, helplessness and self reproach were frequently reported. The results suggest that choices of foods often reflect compromises in everyday life rather than the consumers' preferences.
该研究调查了消费者在描述其日常对食品质量的考量时所讨论的主题。对20个有幼儿的哥本哈根家庭就日常与食物相关的行为和想法进行了开放式访谈，特别采用了对特定餐食的叙述性描述。受访者对各种各样的加工食品和未加工食品都表达了积极和消极的看法。对食品质量的积极看法主要与个人标准相关，如口味或便利性。负面评论主要涉及食品的加工或分销方式。该研究表明，对食品安全的担忧融入了日常食品质量概念中，并且消费者会各自制定应对策略。然而，经常有人报告存在不确定感、无助感和自责感。结果表明，食物选择往往反映了日常生活中的妥协，而非消费者的偏好。
