Siegel M
J Nurs Staff Dev. 1996 Jul-Aug;12(4):179-82.
In this article, the author identifies basic marketing principles that can guide the introduction of new or existing products and services. To illustrate the elements of marketing, an example is used to describe how a new closed-circuit patient education channel was introduced at a midwestern teaching hospital.
在本文中，作者确定了可指导新产品或现有产品及服务推出的基本营销原则。为说明营销的要素，文中用一个例子描述了一家中西部教学医院如何推出一个新的闭路患者教育频道。
