为什么美国制药公司每年花费超过120亿美元来推销药品？是教育还是促销？制药公司分发材料的特点：四种观点。 - Suppr

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超能文献

Why do American drug companies spend more than $12 billion a year pushing drugs? Is it education or promotion? Characteristics of materials distributed by drug companies: four points of view.

作者信息

Wolfe S M

出版信息

J Gen Intern Med. 1996 Oct;11(10):637-9. doi: 10.1007/BF02599033.

DOI:10.1007/BF02599033

PMID:8945697

Abstract

摘要

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Why do American drug companies spend more than $12 billion a year pushing drugs? Is it education or promotion? Characteristics of materials distributed by drug companies: four points of view.为什么美国制药公司每年花费超过120亿美元来推销药品？是教育还是促销？制药公司分发材料的特点：四种观点。

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本文引用的文献

Characteristics of materials distributed by drug companies. An evaluation of appropriateness.制药公司分发材料的特点。适宜性评估。

J Gen Intern Med. 1996 Oct;11(10):575-83. doi: 10.1007/BF02599024.

Drug advertisements that go straight to the hippocampus.

Lancet. 1996 Sep 7;348(9028):632. doi: 10.1016/S0140-6736(05)65071-4.

Patient pack prescribing and the provision of patient information leaflets.

Drug Ther Bull. 1995 Nov;33(11):86-8. doi: 10.1136/dtb.1995.331186.

Pharmacotherapy of the depressed patient with cardiovascular and/or cerebrovascular illness.

Br J Clin Pract. 1994 Sep-Oct;48(5):256-62.

Trends in pharmacologic management of hypertension in the United States.美国高血压药物治疗的趋势。

Arch Intern Med. 1995 Apr 24;155(8):829-37.

Addressing the problem of misleading advertising.

Ann Intern Med. 1992 Jun 1;116(11):950-1. doi: 10.7326/0003-4819-116-11-950.

Pharmaceutical advertisements in leading medical journals: experts' assessments.主流医学期刊中的药品广告：专家评估

Ann Intern Med. 1992 Jun 1;116(11):912-9. doi: 10.7326/0003-4819-116-11-912.

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