Desjardins J G
CMAJ. 1997 Feb 1;156(3):363-4.
In this issue (see pages 351 to 356) Dr. Joel Lexchin proposes reforms that could help the Pharmaceutical Manufacturers Association of Canada (PMAC) adapt its Code of Marketing Practices to changing times. The PMAC code reflects the ethical concerns of drug manufacturers and speaks to the need for high standards in promotional activities. The code is a commendable beginning, but it does not go far enough in ensuring ethical practice. The PMAC should take this opportunity to address the concerns raised by Lexchin. For example, proactive assessment of advertising would improve the current system.
在本期（见第351至356页）中，乔尔·莱克辛博士提出了一些改革建议，这些建议有助于加拿大制药商协会（PMAC）使其营销行为准则适应不断变化的时代。PMAC准则反映了药品制造商的道德关切，并表明了促销活动中对高标准的需求。该准则是一个值得称赞的开端，但在确保道德行为方面做得还不够。PMAC应该借此机会解决莱克辛提出的问题。例如，对广告进行主动评估将改进当前的体系。
