A marketing technique to increase visibility and use of health center counseling services.

Marketing a university health-center-based counseling service by giving students promotional items, such as pens, key tags, refrigerator magnets, and self-stick removable note pads bearing telephone numbers and information about counseling services is described. This technique, which resulted in 32% more appointments scheduled and 25% more students being seen during the 1995/96 academic year than had been seen in the 1994/95 academic year, can also be used to increase the use of campus health promotion and medical services.