Voices of experience: making students the experts.

A poster campaign targeting 1st-year students was developed on the basis of responses of student focus groups to the following questions. 1. What are the major problems faced by incoming students regarding academic performance, alcohol use, relationships, attitudes toward their appearance and/or weight? 2. What are some of the ways in which you, or people you know, have coped with these problems effectively? An evaluation found that 89% of 1st-year students had read the posters and that 56% had used at least 1 of the tips. The campaign followed guidelines for promoting behavioral change suggested by the research of Prochaska on stages of change and Bento's social marketing model.