Shickle D, Nolan-Farrell M Z, Evans M R
Centre for Applied Public Health Medicine, University of Wales College of Medicine.
Commun Dis Public Health. 1998 Mar;1(1):41-3.
Most people travelling abroad on holiday from the United Kingdom consult a travel brochure and book with a travel agent. Travel brochures are therefore potentially an important source of travel health advice. We assessed the quantity and quality of health advice of 143 travel brochures for 1994/5 winter and 1995 summer seasons available from a high street travel agent. Only 11% carried health information in a prominent location, 64% put health information at the end (often in small print), and 25% contained no health information at all. Much advice was superficial, and only a minority mentioned safe drinking water (24%), safe food (22%), or safe sex (3%). Better health advice more prominently displayed is needed in travel brochures. Public health practitioners should collaborate with travel companies and travel agents to improve the quality and quantity of health information provided to travellers.
大多数从英国出国度假的人会查阅旅游手册并通过旅行社预订行程。因此，旅游手册有可能成为旅行健康建议的重要来源。我们评估了一家商业街旅行社提供的1994/5年冬季和1995年夏季的143本旅游手册中健康建议的数量和质量。只有11%在显著位置刊载了健康信息，64%将健康信息放在末尾（通常是小字印刷），25%根本没有包含健康信息。许多建议都很肤浅，只有少数提到了安全饮用水（24%）、安全食品（22%）或安全性行为（3%）。旅游手册需要更显著地展示更好的健康建议。公共卫生从业者应与旅游公司和旅行社合作，以提高向旅行者提供的健康信息的质量和数量。
