Farran H
J Calif Dent Assoc. 1998 Jul;26(7):506-7, 510-1.
Successful marketing of a dental practice involves more than a yellow pages ad. picking a dentist is an emotionally based decision. Dentists who take steps to become involved in their communities and interact with the people within them will reap the personal and professional rewards necessary for a successful practice.
牙科诊所的成功营销不仅仅是在黄页上登个广告。选择牙医是基于情感的决定。那些采取措施融入所在社区并与社区内的人互动的牙医,将收获成功开业所需的个人和职业回报。