在预算紧张的情况下进行营销。
Marketing on a tight budget.
作者信息
Levin R P
机构信息
Levin Group, Owings Mills, MD 21117, USA.
出版信息
J Calif Dent Assoc. 1998 Jul;26(7):512-4.
PMID:9852849
Abstract
Marketing is necessary to build a dental practice. A consistent, repeating, and ongoing set of marketing strategies is necessary to put a practice on the map and get people excited about becoming patients. Often, however, a dentist doesn't realize the necessity of marketing until such efforts and least affordable. This paper discusses a variety of low-cost ways of marketing a dental practice.
摘要
营销对于建立牙科诊所来说是必要的。一套连贯、重复且持续的营销策略对于使一家诊所崭露头角并让人们对成为患者感到兴奋是必不可少的。然而，牙医往往直到这些努力变得最不可承受时才意识到营销的必要性。本文讨论了多种低成本营销牙科诊所的方法。
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