[Regional campaign promoting the use of sodium iodide: "a pinch of health"].

The regional campaign aimed at promoting consumer purchase and use of iodized salt was launched in 1988. The aim of this campaign has been to disseminate correct dietary information to regional consumers, guaranteeing at the same time the availability of iodine-enriched salt through the regional commercial distribution network. The main campaign target is to reach average consumption levels in the more developed countries. The regional campaign is a part of the world-wide WHO and UNICEF projects aimed at eradicating thyroid disorders due to an inadequate iodine intake. The campaign is to be further developed through health and consumer education programs in the school as well as a wider coverage of the issue in the mass-media.