患者如何评估门诊医疗服务的质量：营销视角
How patients evaluate the quality of ambulatory medical encounters: a marketing perspective.
作者信息
Bopp K D
机构信息
University of Missouri-Columbia.
出版信息
J Health Care Mark. 1990 Mar;10(1):6-15.
PMID:10104016
Abstract
Quality is becoming an important issue in marketing ambulatory medical services. Based on an empirical study, this article examines how consumers evaluate the quality of medical encounters and how providers can influence patients' perceptions of quality.
摘要
质量正成为门诊医疗服务营销中的一个重要问题。基于一项实证研究，本文探讨了消费者如何评估医疗服务体验的质量，以及提供者如何影响患者对质量的认知。
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