Dolinsky A L, Caputo R K
College of Business, Fairleigh Dickinson University.
J Health Care Mark. 1990 Dec;10(4):31-9.
The authors investigate the influence of demographic characteristics and health care attributes on overall health care satisfaction. They use a national cross-section sample of HMO members and another of non-HMO members. Demographic characteristics are treated as antecedent to satisfaction with the health care attributes in the determination of overall health care satisfaction. The health care attributes are very similar in impact for both samples, suggesting HMOs should emphasize those attributes both to ensure reenrollment and to encourage new enrollment. Findings also show that satisfaction with several health care attributes varies along a few demographic dimensions, suggesting demographic bases along which the health care market can be segmented.
作者们研究了人口统计学特征和医疗保健属性对总体医疗保健满意度的影响。他们使用了健康维护组织（HMO）成员的全国横断面样本以及非HMO成员的另一个样本。在确定总体医疗保健满意度时，人口统计学特征被视为对医疗保健属性满意度的先行因素。两个样本中医疗保健属性的影响非常相似，这表明健康维护组织应强调这些属性，以确保成员再次参保并鼓励新成员加入。研究结果还表明，对几种医疗保健属性的满意度在一些人口统计学维度上存在差异，这表明医疗保健市场可以据此进行细分。
