Johnson J D, Meischke H
Department of Communication, Michigan State University.
J Health Care Mark. 1991 Mar;11(1):37-44.
The authors examine the preferences of women who have undergone mammography for specific cancer-related information content from four information sources: doctors, friends/family, organizations, and media. Statistical analyses reveal significant interactions between content and sources and significant main effects for sources and for content. These findings raise important issues for health-related marketing campaigns.
