Heischmidt K A, Heischmidt C E
Southeast Missouri State University.
J Hosp Mark. 1991;5(2):5-16. doi: 10.1300/J043v05n02_02.
Because of increasing competition, hospital administrators need to understand the criteria consumers use when making the choice of hospital services. This empirical study found the physical plant of the hospital in addition to the hospital staff play prominent roles in consumer selection of a hospital. A hospitals' overall reputation in addition to any previous contact with the hospital also have a major impact on hospital choice.
由于竞争日益激烈，医院管理人员需要了解消费者在选择医院服务时所使用的标准。这项实证研究发现，除医院工作人员外，医院的设施在消费者选择医院时也起着重要作用。医院的整体声誉以及之前与该医院的任何接触经历，对医院选择也有重大影响。
