Hoffman K D, Ingram T N
Cameron School of Business, University of North Carolina, Wilmington.
J Health Care Mark. 1991 Jun;11(2):24-32.
Little empirical research has examined the organizational factors that influence the extent to which health care providers engage in customer-oriented behaviors. The authors examine the influence of role ambiguity, role conflict, and job satisfaction on the customer-oriented behaviors of home health care representatives. Managerial implications based on the study findings are discussed.
