Park Sungjin, Cho Keuntae
Graduate School of Management of Technology, Sungkyunkwan University, Seoburo 2066, Suwon 16419, Korea.
Department of Systems Management Engineering, Graduate School of Management of Technology, Sungkyunkwan University, Seoburo 2066, Suwon 16419, Korea.
Behav Sci (Basel). 2022 Aug 8;12(8):274. doi: 10.3390/bs12080274.
This study aims to understand the mechanism whereby the Agile approach works by analyzing the effect of agility on innovativeness, the sequential mediating effect of helping behavior and knowledge sharing, and the moderating effect of customer orientation. Data for 323 Information and Communication Technology (ICT) companies and 964 non-ICT companies were collected and analyzed through online surveys. Bootstrapping analysis using Model No. 83 of the PROCESS macro confirmed that agility increases team members' helping behaviors and strengthens knowledge sharing, which in turn has a positive effect on innovativeness. More specifically, helping behavior and knowledge sharing sequentially mediate the relationship between agility and innovativeness. In addition, the study verified that customer orientation moderates the effect of agility on helping behavior. This study is meaningful in showing that it is important to create a culture that pursues "customer value" while promoting mutually helping behavior and sharing knowledge when introducing Agile methodology.
本研究旨在通过分析敏捷性对创新性的影响、帮助行为和知识共享的顺序中介作用以及顾客导向的调节作用，来理解敏捷方法发挥作用的机制。通过在线调查收集并分析了323家信息通信技术（ICT）公司和964家非ICT公司的数据。使用PROCESS宏的83号模型进行的自抽样分析证实，敏捷性会增加团队成员的帮助行为并加强知识共享，进而对创新性产生积极影响。更具体地说，帮助行为和知识共享依次在敏捷性与创新性之间起中介作用。此外，该研究证实顾客导向调节了敏捷性对帮助行为的影响。本研究的意义在于表明，在引入敏捷方法时，营造一种追求“顾客价值”的文化，同时促进互助行为和知识共享非常重要。
