Forehand A
James Madison University, Harrisonburg, Virginia, USA.
J Healthc Manag. 2000 Jul-Aug;45(4):267-77.
Healthcare is a rapidly evolving industry where firms face constantly changing conditions and an ever-increasing demand for services. As competition in this sector continues to grow, managers must assess their organizations and develop methods to improve firm performance and productivity. Successful managers are constantly searching for tools that will motivate their employees to perform at the highest possible level. An increasing amount of literature points to the mission statement as a valuable tool for managers to use to improve organizational performance and increase employee motivation. This article examines the key elements of the organizational mission statement and discusses their significance in relation to firm performance in the healthcare industry. First, the elements of a mission statement will be identified and the relationship of these elements to both organizational success and employee motivation will be discussed. Second, the general mission development process and its most critical features will be considered. Third, specific mission statements from a sample of healthcare organizations will be identified and analyzed using an integrated analytical framework based on the literature. Finally, the significance of the material presented will be considered followed by suggestions for future mission statement development and evaluation.
医疗保健是一个快速发展的行业，企业面临不断变化的环境以及对服务日益增长的需求。随着该行业竞争持续加剧，管理者必须评估其组织并制定方法来提高公司绩效和生产力。成功的管理者不断寻找能激励员工发挥出最高水平的工具。越来越多的文献指出，使命宣言是管理者用于提升组织绩效和增强员工积极性的宝贵工具。本文探讨了组织使命宣言的关键要素，并讨论了它们在医疗保健行业中与公司绩效的相关性。首先，将确定使命宣言的要素，并讨论这些要素与组织成功及员工积极性的关系。其次，将考虑一般的使命制定过程及其最关键的特征。第三，将使用基于文献的综合分析框架，识别并分析来自一些医疗保健组织样本的具体使命宣言。最后，将考虑所呈现内容的重要性，随后给出有关未来使命宣言制定和评估的建议。
