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Market research guides an RN recruitment/retention campaign.

作者信息

Kimmel R B

机构信息

Albert Einstein Healthcare Foundation, Philadelphia, PA.

出版信息

J Health Care Mark. 1991 Sep;11(3):69-73.

PMID:10116320
Abstract

A 600-bed metropolitan hospital reduced agency nurse fees by $2.5 million a year by using market research to determine and produce the most effective advertising messages and media for its nurse recruitment/retention marketing effort.

摘要

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