Market research guides an RN recruitment/retention campaign.
作者信息
Kimmel R B
机构信息
Albert Einstein Healthcare Foundation, Philadelphia, PA.
出版信息
J Health Care Mark. 1991 Sep;11(3):69-73.
PMID:10116320
Abstract
A 600-bed metropolitan hospital reduced agency nurse fees by $2.5 million a year by using market research to determine and produce the most effective advertising messages and media for its nurse recruitment/retention marketing effort.
摘要
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