An exploration into elderly consumers' responses to direct marketing appeals of health care.

作者信息

Rahtz D R, Meadow H L

机构信息

College of William & Mary.

出版信息

J Ambul Care Mark. 1991;4(2):157-69. doi: 10.1300/J273v04n02_13.

DOI:10.1300/J273v04n02_13

PMID:10113590

Abstract

摘要

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