Health care seeking behavior of the elderly: an empirical investigation.
作者信息
Powers T L, Trawick I F
机构信息
University of Alabama at Birmingham 35294.
出版信息
J Ambul Care Mark. 1992;5(1):49-57.
PMID:10122756
Abstract
The elderly population represents an increasingly large market for health care services and has typically been seen as a homogeneous market segment. This research indicates that the elderly market is in fact a very heterogeneous market which can be segmented by demographic and behavioral characteristics.
摘要
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