通用战略陷阱。

The generic strategy trap.

作者信息

Miller D

机构信息

University of Montreal.

出版信息

J Bus Strategy. 1992 Jan-Feb;13(1):37-41. doi: 10.1108/eb039467.

DOI:10.1108/eb039467

PMID:10116009

Abstract

Management experts claim that for a company to thrive, it must concentrate on a single generic strategy--on one thing it does better than its rivals. But specialization also has its disadvantages. The author suggests that a broader, mixed approach may be preferable.

摘要

管理专家称，一家公司若要蓬勃发展，就必须专注于单一的通用战略——专注于一件它比竞争对手做得更好的事情。但专业化也有其弊端。作者认为，采用更广泛的混合方法可能更可取。