DeSouza G
J Bus Strategy. 1992 Mar-Apr;13(2):24-8. doi: 10.1108/eb039477.
What is your company's customer retention rate? How many customers are price defectors? Have you identified barriers that prevent customers from switching to a competitor? In this article, the author outlines a game plan to increase customer retention.
贵公司的客户留存率是多少?有多少客户因价格因素而流失?你们是否找出了阻碍客户转而选择竞争对手的因素?在本文中,作者概述了一项提高客户留存率的行动计划。