作为某些医疗保健服务问题解决方案的媒介/信息丰富度模型。
The media/information richness model as prescription for some health care service ills.
作者信息
Mundt J, Driver R W
机构信息
University of the Pacific.
出版信息
Health Mark Q. 1994;11(3-4):221-36. doi: 10.1300/J026v11n03_16.
PMID:10137015
Abstract
Because consumers are demanding more and better information from their health care providers, improving effectiveness and efficiency of communications is one way that health care providers can gain a competitive edge. The authors propose that health care communication effectiveness and efficiency can be improved by using the Media/Information Richness Model (MIR) in planning service delivery systems.
摘要
由于消费者要求从医疗服务提供者那里获得更多、更好的信息，提高沟通的有效性和效率是医疗服务提供者获得竞争优势的一种方式。作者提出，通过在规划服务提供系统时使用媒体/信息丰富度模型（MIR），可以提高医疗保健沟通的有效性和效率。
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