Kreps Gary L
Department of Communication, George Mason University, 4400 University Avenue, MS 3D6, Fairfax, VA 22030, USA.
Patient Educ Couns. 2009 Mar;74(3):347-55. doi: 10.1016/j.pec.2008.12.002. Epub 2009 Jan 16.
Communication is a crucial process in the effective delivery of health care services and the promotion of public health. However, there are often tremendous complexities in using communication effectively to provide the best health care, direct the adoption of health promoting behaviors, and implement evidence-based public health policies and practices. This article describes Weick's model of organizing as a powerful theory of social organizing that can help increase understanding of the communication demands of health care and health promotion. The article identifies relevant applications from the model for health communication research and practice.
Weick's model of organizing is a relevant and heuristic theoretical perspective for guiding health communication research and practice. There are many potential applications of this model illustrating the complexities of effective communication in health care and health promotion.
Weick's model of organizing can be used as a template for guiding both research and practice in health care and health promotion. The model illustrates the important roles that communication performs in enabling health care consumers and providers to make sense of the complexities of modern health care and health promotion, select the best strategies for responding effectively to complex health care and health promotion situations, and retain relevant information (develop organizational intelligence) for guiding future responses to complex health care and health promotion challenges.
沟通是有效提供医疗保健服务和促进公共卫生的关键过程。然而，在有效利用沟通来提供最佳医疗保健、引导健康促进行为的采用以及实施基于证据的公共卫生政策和实践方面，往往存在巨大的复杂性。本文将韦克的组织模型描述为一种强大的社会组管理论，它有助于增进对医疗保健和健康促进中沟通需求的理解。本文还从该模型中识别出对健康传播研究和实践的相关应用。
韦克的组织模型是指导健康传播研究和实践的一个相关且具有启发性的理论视角。该模型有许多潜在应用，说明了医疗保健和健康促进中有效沟通的复杂性。
韦克的组织模型可作为指导医疗保健和健康促进研究与实践的模板。该模型说明了沟通在使医疗保健消费者和提供者理解现代医疗保健和健康促进的复杂性、选择有效应对复杂医疗保健和健康促进情况的最佳策略以及保留相关信息（发展组织智慧）以指导未来应对复杂医疗保健和健康促进挑战方面所发挥的重要作用。
