Scheur B S
Scheur Management Group, Inc., Newton Centre, MA 02159.
Med Interface. 1994 Oct;7(10):77-80.
When the pharmaceutical industry awoke to the reality of managed care, they found themselves spending millions of dollars on a customer they did not know or understand. Those companies did not realize that insurers and managed care organizations would be changing the entire face of the pharmaceutical industry. Nonaggressiveness by pharmaceutical manufacturers has meant loss of control by an industry that for many years existed in an unchallenged state. Partnerships are now tantamount to survival.
当制药行业意识到管理式医疗的现实时，他们发现自己在一个他们不认识或不了解的客户身上花费了数百万美元。这些公司没有意识到保险公司和管理式医疗组织将改变制药行业的整体面貌。制药商的不激进意味着一个多年来处于无竞争状态的行业失去了控制权。如今，合作关系等同于生存。
