Garko M G
Department of Communication, University of South Florida, Tampa.
Physician Exec. 1993 Jan-Feb;19(1):27-31.
In the January-February 1991 issue of Physician Executive, the author reported on the persuasive strategies used to influence both attractive and unattractive subordinates. The focus in the earlier study was on what was communicated. In this investigation, attention is devoted to the way physician executives communicate. The results strongly suggest that physician executives' communicator style preferences are affected by whether or not they like or dislike the subordinates they are attempting to persuade.
在1991年1月至2月期的《医师执行官》杂志上，作者报道了用于影响有吸引力和没有吸引力的下属的说服策略。早期研究的重点是所传达的内容。在这项调查中，注意力集中在医师执行官的沟通方式上。结果有力地表明，医师执行官的沟通风格偏好受到他们是否喜欢或不喜欢他们试图说服的下属的影响。
