Marcus L J
Program for Health Care Negotiation and Conflict Resolution, Harvard School of Public Health, USA.
Med Econ. 1996 Oct 14;73(19):211, 215-8, 221.
As the health-care revolution continues, bargaining skills have become more crucial for doctors than ever before. If you want your practice to thrive, you must regularly negotiate with colleagues, practice administrators, allied health professionals, managed-care plans, business groups, hospitals, and the government. Yet medical schools and residency programs devote little if any time to negotiating skills. The "golden days," when physicians could afford to be mavericks, are over. Doctors must develop a new collaborative outlook to be successful and happy in their careers, says Leonard J. Marcus, Ph.D., lead author of the book "Renegotiating Health Care: Resolving conflict to Build Collaboration." He and his co-authors often conduct seminars for health professionals on improving bargaining skills. The following excerpt concerns the role of conflict in negotiation, and how to resolve it.
随着医疗保健革命的持续推进，谈判技巧对医生来说比以往任何时候都更加关键。如果你希望自己的业务蓬勃发展，就必须定期与同事、医疗机构管理人员、相关健康专业人员、管理式医疗计划、商业团体、医院以及政府进行谈判。然而，医学院和住院医师培训项目几乎没有投入任何时间来培养谈判技巧。医生们能够独来独往的“黄金时代”已经过去。《重新协商医疗保健：解决冲突以建立合作》一书的主要作者伦纳德·J·马库斯博士表示，医生们必须培养一种新的合作观念，才能在职业生涯中取得成功并感到幸福。他和他的合著者经常为医疗专业人员举办关于提高谈判技巧的研讨会。以下节选内容涉及冲突在谈判中的作用以及如何解决冲突。
