向老龄化的美国推销医疗服务。
Marketing medical services to an aging America.
作者信息
Mast L J
机构信息
University of Missouri, University Physicians, Health Sciences Center, Columbia 65212, USA.
出版信息
Coll Rev. 1993 Fall;10(2):59-77.
PMID:10183124
Abstract
Consumers over age 50 currently comprise 40 percent of consumer demand. Medical services provided in the group practice setting must be structured to accommodate the unique needs of their increasing number of elderly patients According to this professional paper, the development of a marketing plan will provide a strategy that will keep the medical group competitive among older consumers.
摘要
目前，50岁以上的消费者占消费者需求的40%。在集团诊所环境中提供的医疗服务必须进行结构化调整，以满足其日益增多的老年患者的独特需求。根据这篇专业论文，制定营销计划将提供一种策略，使医疗集团在老年消费者中保持竞争力。
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