Rummel A, Francis J, Duserick F, Enke E
Alfred University, NY.
Hosp Top. 1994 Spring;72(2):14-8. doi: 10.1080/00185868.1994.9948480.
With a growing elderly population, there is little argument that the healthcare system in the United States must understand the needs and wants of its elderly consumers. This is especially important in a rural community where services can be limited and access to these services is difficult for consumers. Marketing research is one way in which rural healthcare facilities can gain market information not only to enhance their product offerings, but also to ensure that proper and sufficient services are provided. This article presents a case study of a long-term healthcare facility using marketing research.
随着老年人口的不断增加，几乎没有人会反对美国的医疗保健系统必须了解老年消费者的需求和愿望。这在农村社区尤为重要，因为那里的服务可能有限，消费者难以获得这些服务。市场调研是农村医疗保健机构获取市场信息的一种方式，不仅可以增强其产品供应，还能确保提供适当和充足的服务。本文介绍了一个使用市场调研的长期医疗保健机构的案例研究。
