Lyons M F
Physician Exec. 1998 Sep-Oct;24(5):66-7.
Exploring the larger subject of executive professionalism should include the whole range of behavior issues that affect others' perceptions of you. In this competitive environment, with limited time to manage relationships, physician executives must take control of all aspects affecting their credibility and communications. This is not to suggest that you become the stereotyped, air-brushed news anchor, all style and little substance, but that you create a total package, one in which the "inside" and the "outside" of your presentation are complementary. Focus your attention on how well you have developed these factors as a physician executive: Appearance; demeanor; professionalism; and integrity. To create a "total package," it is helpful to consider the following recommendations: Write "commercials" for yourself and your organization; use every interaction as a selling opportunity; make every context a platform; don't hide from criticism--seek it out; and use every opportunity that comes your way to listen.
探索高管职业化这个更大的主题应该涵盖所有影响他人对你看法的行为问题。在这个竞争激烈的环境中，由于管理人际关系的时间有限，医师高管必须掌控所有影响其可信度和沟通能力的方面。这并不是说要你成为那种千篇一律、经过修饰的新闻主播，徒有其表而缺乏实质内容，而是要打造一个整体形象，使你展示的“内在”和“外在”相互补充。将注意力集中在作为医师高管，你在以下这些方面的发展程度：外表；举止；专业素养；以及正直品质。为了打造一个“整体形象”，考虑以下建议会有所帮助：为你自己和你的组织撰写“宣传语”；把每次互动都当作一个推销机会；让每个场合都成为一个平台；不要躲避批评——主动寻求批评；利用你遇到的每一个机会去倾听。
