“第一步”活动成为阿克伦市萨马健康系统的热门项目。
"First steps" campaign a hot item for Akron's Summa Health System.
作者信息
Rees T
出版信息
Profiles Healthc Mark. 1998 Sep-Oct;14(5):15-8.
PMID:10186404
Abstract
When Summa Health System in Akron, Ohio, decided to market its high level of maternity services it teamed up with an Akron ad shop and together they produced a 15-minute home video that features couples telling about their positive experiences. The free video was so popular that 1,300 copies were distributed in the first month they were available.
摘要
俄亥俄州阿克伦市的萨马健康系统决定推广其高水平的产科服务时，它与阿克伦的一家广告公司合作，共同制作了一部15分钟的家庭视频，视频中一些夫妇讲述了他们的积极体验。这部免费视频非常受欢迎，在发行的第一个月就分发了1300份。
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