Cooper P D
Hosp Trustee. 1979 Jul-Aug;3(4):24-5.
Health Care Marketing Management is the process of understanding the needs and the wats of a target market. Its purpose is to provide a viewpoint from which to integrate the analysis, planning, implementation (or organization) and control of the health care delivery system.
医疗保健营销管理是了解目标市场的需求和方式的过程。其目的是提供一个视角，以便对医疗保健服务系统进行分析、规划、实施（或组织）和控制。
