Scanlon W F
Fund Raising Manage. 1980 Dec;11(10):34-7, 42.
Citing both current and early contributors to the field of fund raising and public relations, the author asserts in this paper that the need for effective communication is just as great in the non-profit sector as it is in business. Attempts must be made to gain public support and to educate the community of the function, obstacles, achievements, and goals of a nonprofit agency.
作者在本文中引用了筹款和公共关系领域当前及早期的贡献者的观点，断言在非营利部门，有效沟通的需求与商业领域一样大。必须努力获得公众支持，并让社区了解非营利机构的职能、障碍、成就和目标。
