Festervand T A
Health Mark Q. 1984;2(2-3):199-209. doi: 10.1300/j026v02n02_19.
Focus group research is a qualitative research tool gaining in popularity today. An area of potential application for this tool is the health care industry. This article introduces focus group research, reviews the technique from conceptual and methodological perspectives, sets forth a suggested framework for the conduct of such research, and provides an illustrative example of its use in the health care field.
焦点小组研究是一种如今越来越受欢迎的定性研究工具。该工具的一个潜在应用领域是医疗保健行业。本文介绍焦点小组研究，从概念和方法角度对该技术进行综述，提出开展此类研究的建议框架，并提供其在医疗保健领域应用的一个示例。
