Miaoulis G, O'Brien V
Health Care Strateg Manage. 1985 May;3(5):14-9.
A systematic approach to evaluating, planning and implementing new consumer services is necessary to ensure a successful program. Presented here are the three phases of the new service development process for hospitals--assessment, development, and execution--and the evolution and interaction among the health care delivery system, service, and market dimensions. Before, during, and after development, the need for hospital communications and effective marketing is also stressed.
采用系统的方法来评估、规划和实施新的消费者服务对于确保项目成功至关重要。本文介绍了医院新服务开发过程的三个阶段——评估、开发和执行——以及医疗服务提供系统、服务和市场维度之间的演变和相互作用。在开发之前、期间和之后，还强调了医院沟通和有效营销的必要性。
