Jason L A, Jackson K, Obradovic J L
Eval Health Prof. 1986 Dec;9(4):439-48. doi: 10.1177/016327878600900403.
In the United States, as well as other countries, there is a constant and pressing need for increasing the number of people who donate blood. Medical procedures require donated blood, and when shortages occur in different regions, the lives of numerous patients are endangered. Behavioral strategies, which include use of incentives, competition, and raffles, and the like, might be effective methods for motivating individuals to donate blood. This study examined the use of a variety of these types of strategies used by workers at United Blood Services. Organizations that had employed behavioral strategies were compared with other organizations that had not used these approaches. Significantly higher rates of donations were obtained in organizations that had used behavioral strategies. The implications of these findings are discussed.
在美国以及其他国家，持续迫切需要增加献血人数。医疗程序需要献血，当不同地区出现血液短缺时，众多患者的生命会受到威胁。行为策略，包括使用激励措施、竞赛和抽奖等，可能是激励个人献血的有效方法。本研究考察了联合血液服务机构工作人员使用的各种此类策略。将采用行为策略的组织与未使用这些方法的其他组织进行了比较。采用行为策略的组织获得了显著更高的献血率。文中讨论了这些发现的意义。
