Boscarino J A
Health Care Strateg Manage. 1987 Sep;5(9):16-8.
Women's health care has become increasingly competitive and now requires a focus on the tactics of implementation as well as the market positioning of the services. Global positioning will no longer work for women's health services; therefore, marketers must carefully identify their market targets. If possible, the product should be tested, for product testing will offer valuable experience for the organization and protect it from the hazards of overextension, a sure route to failure.
女性医疗保健领域的竞争日益激烈，如今不仅需要关注服务的市场定位，还需注重实施策略。全球定位对女性健康服务已不再适用；因此，营销人员必须仔细确定其市场目标。如有可能，应对产品进行测试，因为产品测试将为机构提供宝贵经验，并使其免受过度扩张风险的影响，过度扩张无疑会导致失败。
