Evashwick C J, Evashwick W T
Health Care Strateg Manage. 1988 Feb;6(2):4-8.
Senior membership programs offer hospitals an opportunity to achieve strategic positioning among older adults, the highest users of health-care services. Initially, older consumers are linked with the hospital through a variety of services. Over the long term, the hospital expects to gain financially as members use inpatient and other services.
高级会员计划为医院提供了一个在老年人（医疗服务的最高使用者）中实现战略定位的机会。最初，老年消费者通过各种服务与医院建立联系。从长远来看，医院期望随着会员使用住院及其他服务而获得经济收益。
