Pak S, Pol L G
University of Nebraska, Omaha 68182, USA.
Health Mark Q. 1996;13(4):63-77. doi: 10.1300/J026v13n04_06.
This paper addresses the issue of health market segment comparisons for the senior population. The analysis demonstrates how initial self-assessed health comparisons among three racial/ethnic categories can be adjusted to reflect compositional (age and income) differences among the three groups. The adjustments provide additional insight into the nature of these segments.
本文探讨了老年人群健康市场细分比较的问题。分析表明,如何对三个种族/族裔类别之间最初的自我评估健康比较进行调整,以反映这三组人群在构成(年龄和收入)上的差异。这些调整为这些细分市场的性质提供了更多见解。