Martin J
J Health Care Mark. 1988 Mar;8(1):5-16.
The problem analysis technique is an approach to understanding salient customer needs that is especially appropriate under complex market conditions. The author demonstrates the use of the approach in segmenting markets and conducting competitive analysis for positioning strategy decisions in health care.
问题分析技术是一种理解重要客户需求的方法，在复杂的市场条件下尤为适用。作者展示了该方法在医疗保健市场细分以及为定位战略决策进行竞争分析中的应用。
