Lim J S, Zallocco R
J Health Care Mark. 1988 Jun;8(2):25-30.
Consumers were surveyed to determine their attitudes toward four systems of health care delivery (home health care, hospitals, nursing homes, and outpatient clinics) along 10 attributes. The results are analyzed using multiple discriminant analysis. Implications for the formulation of marketing strategies are discussed.
对消费者进行了调查，以确定他们对四种医疗保健提供系统（家庭医疗保健、医院、疗养院和门诊诊所）在10个属性方面的态度。使用多重判别分析对结果进行了分析。讨论了对制定营销策略的启示。
